Emergency SMS Test Preparation

The best way to prepare staff for Emergency SMS Broadcast tests

Emergency SMS Test Preparation

Introduction

Emergency broadcast tests are key activities for ensuring that communication systems function effectively during times of crisis. SMS has become a vital tool for reaching out to staff and disseminating crucial information quickly. To guarantee a successful emergency broadcast test, adequate preparation is crucial. Here, we discuss the best ways to prepare staff for an emergency broadcast test via SMS.

 

Develop a Comprehensive Emergency Response Plan

You should have a well-documented emergency plan that outlines protocols and procedures in case of a crisis. This plan should detail the roles and responsibilities of all team members, communication methods, and the steps to be taken during an emergency.

A comprehensive emergency plan is the foundation for an organization’s preparedness during times of crisis.

Developing a robust plan involves several key elements:

Carry out a Risk Assessment

Begin by conducting a thorough risk assessment to identify potential emergency scenarios that may impact your organization. Consider natural disasters, such as earthquakes, floods, or storms, as well as human-induced incidents like fires, accidents, or acts of violence.

Define Roles and Responsibilities

Assign specific roles and responsibilities to staff members based on their expertise and position within the organization. This ensures that everyone knows their function in an emergency and can respond quickly and effectively. Include a clear chain of command to facilitate communication and decision-making during a crisis.

Define Communication Protocols

Outline the channels of communication to be used during emergencies, such as SMS, phone calls, or emails. Establish a system for updating and disseminating information to all staff members, including those who may be off-site or working remotely.

Detail Emergency Response Procedures

Detail the specific steps that should be taken during different emergency scenarios. This may include evacuation procedures, shelter-in-place instructions, or first aid protocols. Ensure that all staff members are familiar with these procedures and are able to execute them under pressure.

Identify Resources and Equipment

Identify the resources and equipment needed during emergencies, such as first aid kits, flashlights, or backup power sources. Ensure that these items are readily available, well-maintained, and easily accessible to staff members.

Training and Drills

Schedule regular training sessions and drills to reinforce emergency procedures and ensure that staff members remain prepared for a variety of scenarios. This includes conducting emergency broadcast tests via SMS to evaluate the effectiveness of your communication systems.

Plan Review and Updates

Regularly review and update the emergency plan to account for changes in the organization’s structure, staff, or operations. This ensures that the plan remains current and effective in addressing potential risks and challenges.

By developing a comprehensive emergency plan, you can enhance your organisation’s overall preparedness and ability to respond effectively during times of crisis. A well-prepared team is essential for ensuring the safety and well-being of all employees in emergency situations.

 

Conduct Emergency Broadcast Training

Conduct periodic training sessions to familiarise staff with emergency procedures and the CallingTree emergency broadcast system.

Ensure that staff members know how to respond to an SMS alert, recognize the various types of emergency situations, and understand the importance of following instructions promptly. Interactive simulations and role-playing exercises can be particularly helpful in reinforcing these concepts.

Why Emergency Broadcast Training?

Emergency broadcast training is crucial for ensuring that your staff members are well-prepared to respond effectively during times of crisis. A well-designed training program will familiarize employees with the organization’s emergency plan, communication systems, and specific procedures to follow in various emergency scenarios. Below are the key components that should be involved in emergency broadcast training.

Familiarization with Emergency Communication Systems
Training should include an overview of the organization’s communication systems, including the emergency broadcast system, SMS alerts, phone calls, emails, and any other methods used to disseminate information. Staff should be educated on how to access and operate these systems, as well as how to troubleshoot any technical issues that may arise.

Understanding the Emergency Alert Protocol

Employees must be trained on the emergency alert protocol, which includes the procedures for initiating, sending, and receiving emergency alerts. They should understand the importance of timely communication and the consequences of failing to act quickly and appropriately during an emergency.

Message Content and Format

Ensure that staff members are aware of the message content guidelines and format for different types of emergency alerts. This includes instructions on using clear and concise language, identifying the type of emergency, and providing relevant information about the situation and required actions.

Roles and Responsibilities

Training should clarify the roles and responsibilities of each staff member during an emergency. Employees must understand their individual responsibilities and how they fit within the organization’s larger emergency response plan. The training should emphasize the importance of cooperation and collaboration among team members.

Scenario-Based Training

Incorporate scenario-based training to simulate real-life emergency situations. These exercises will help staff members practice responding to various emergencies, utilizing the emergency broadcast system, and following established protocols. This hands-on training is critical for reinforcing learning and enhancing employees’ confidence in their ability to handle crisis situations.

Evaluation and Feedback

After conducting emergency broadcast training, evaluate staff performance and gather feedback from participants. Use this information to identify areas for improvement and adjust the training program as needed. Regular evaluations can help ensure that training remains effective and up-to-date.

Run Periodic Refresher Training

To maintain staff preparedness, it’s essential to schedule periodic refresher training sessions. These sessions should cover any changes or updates to the emergency plan, broadcast system, or organizational structure. They also serve as a valuable opportunity to reinforce key concepts and ensure that employees remain ready to respond in times of crisis.

Effective emergency broadcast training equips staff with the knowledge and skills necessary to act quickly and appropriately during emergencies. By incorporating these key components into your organization’s training program, you can create a well-prepared team capable of responding efficiently and confidently in crisis situations.

 

Establish a Clear Emergency Alert Protocol

Designate an individual or team responsible for initiating emergency alerts and managing the SMS broadcast system. This ensures that alerts are sent promptly and consistently. Establish guidelines for the types of messages to be sent and the appropriate format, language, and tone to be used.

A clear emergency communications protocol is vital to ensure timely, coordinated, and effective response during a crisis. It outlines the channels, procedures, and responsibilities for communicating within an organization and with external stakeholders. The following step-by-step guide will help you establish a clear emergency communications protocol for your organisation.

Assess and Identify Risks

Start by conducting a comprehensive risk assessment to identify potential emergency scenarios that may impact your organization. Consider natural disasters, technological incidents, security threats, and other hazards. This assessment will help you understand the types of emergencies your organization may face and inform your communications strategy.

Define Roles and Responsibilities

Assign clear roles and responsibilities for communication during emergencies. This should include designating:

  • An emergency communications coordinator, responsible for overseeing the overall communication strategy and ensuring its effectiveness.
  • A spokesperson or public information officer, responsible for communicating with the media and public during an emergency.
  • Team members responsible for initiating, managing, and disseminating emergency alerts and updates.

Ensure that everyone is aware of their responsibilities and that there is a clear chain of command.

Develop Standardised Messaging

Create templates for standardized messages to ensure consistency and clarity during emergencies.

These templates should be adaptable for different scenarios and should include:

  • A clear and concise subject line or headline that indicates the nature of the emergency.
  • An explanation of the current situation and its severity.
    Instructions on the actions that need to be taken by recipients.
  • Contact information for relevant personnel or emergency services.

Test and Review the Protocol

Conduct regular tests and drills to evaluate the effectiveness of your emergency communications protocol. Gather feedback from staff and stakeholders, identify any issues, and make the necessary adjustments to improve the protocol. Regularly review and update the protocol to account for changes in your organization’s structure, technology, or potential risks.

Establishing a clear emergency communications protocol is crucial for an effective response during crisis situations to ensure timely and coordinated communication, ultimately enhancing your organization’s ability to navigate emergencies successfully.

Create and Maintain an Updated Contact List

Keep an updated contact list of all staff members, including their mobile numbers which are key to successful SMS notification tests.

Verify the accuracy of these numbers periodically and ensure that new employees are added to the list. A well-maintained contact list is crucial for the successful dissemination of emergency alerts.

Users of the CallingTree App can update their own details through the mobile front end – these can be applied directly or passed to administrators for review.

Simple integration of staff contact lists with the CallingTree staff directories makes this task straightforward. 

If this is not something you want to be involved with then we can handle this for you with our Premium service.

Send Test SMS Broadcasts

Periodically send test SMS messages to staff members to ensure that the system is functioning correctly and that all employees are familiar with receiving emergency alerts.

Test broadcasts should be conducted at least once or twice a year, but more frequently if there are significant changes to the emergency plan or staff.

Don’t worry about exceeding any limits, with 50 messages per person per year as standard you can test regularly.

 

Collect Feedback and Analyse Test Results of your Emergency SMS Broadcast

Often forgotten in the excitement of reviewing who responded and when, following an emergency broadcast test you should gather feedback from staff about their experiences and the effectiveness of the alert system.

Use this feedback to identify any issues or areas for improvement and make the necessary adjustments to the emergency plan.  If something can be improved with the system, contact your Customer Success Partner and raise any issue to them.  We have a development team capable of responding quickly to queries and enhancement requests if they make your life and other client’s lives easier.

 

Conclusion

By preparing staff for emergency broadcast tests via SMS, an organization can enhance its overall readiness and ability to respond effectively during times of crisis. A well-prepared team is essential for ensuring the safety and wellbeing of all employees in emergency situations.

Managing your data in the CallingTree system can be outsourced to us to remove the headache from your busy schedule – we can even run the test messages and provide results analysis for you.

Practice in normal times so when disaster strikes everyone is well rehearsed and your business can return to full operation quickly and with the minimum disruption.  Build up from working hours tests to out of hours.  SMS and Voice calls can be disruptive – maybe run a test over a weekend when people are slightly off guard but try and avoid anti-social hours – save those for the real emergency.

 

business continuity planning

12 Essential components of your business continuity plan

business continuity planning

Introduction to business continuity planning

Business continuity planning (BCP) is the process of developing strategies and procedures to ensure that an organization can continue to operate during and after a disruption or disaster. The goal of BCP is to minimize the impact of an unplanned event, such as a natural disaster, cyber-attack, or pandemic, on an organization’s ability to function and deliver services to its customers.

 

What does it involve?

BCP involves identifying and prioritizing critical business functions and processes, determining the potential risks and threats to those functions and processes, and developing strategies to mitigate those risks and maintain or quickly restore operations. BCP typically includes a comprehensive risk assessment, business impact analysis, and the development of detailed plans for crisis management, emergency response, and disaster recovery.

The BCP planning process typically involves multiple stakeholders, including senior management, IT professionals, facilities managers, and employees across all levels of the organization. It also requires ongoing testing, training, and updating to ensure that plans remain current and effective.

An effective BCP can help an organization maintain customer trust, protect its reputation, and minimize financial losses in the face of unexpected events. It is an essential part of any organization’s overall risk management strategy and a critical aspect of ensuring business resilience and continuity.

Effective business continuity planning requires the identification of potential risks, the development of a comprehensive response plan, and regular testing and updating to ensure relevance and effectiveness. 

This article outlines the essential components of a business continuity plan and best practices for their development.

 

The essential components of the Business Continuity Plan

 

  1. Risk assessment: The first step in creating a business continuity plan is conducting a comprehensive risk assessment to identify potential threats to the organization. This process should consider internal and external risks such as natural disasters, cyber-attacks, equipment failure, and supply chain disruptions.
  2. Business impact analysis: The next step is conducting a business impact analysis to determine the potential impacts of identified risks on critical business operations, revenue, and reputation. This analysis should prioritize critical functions and determine the maximum allowable downtime.
  3. Emergency response plan: An emergency response plan outlines the immediate actions to be taken when an unexpected event occurs. This plan should specify roles and responsibilities, communication protocols, and evacuation procedures.
  4. Crisis management plan: A crisis management plan outlines the strategies and procedures to manage a crisis situation effectively. This plan should include the identification of a crisis management team, the definition of communication protocols, and procedures for business resumption.
  5. IT disaster recovery plan: An IT disaster recovery plan outlines the strategies and procedures for recovering IT systems and data in the event of a disaster or outage. This plan should include backup and recovery procedures, data protection, and testing and updating protocols.
  6. Business resumption plan: A business resumption plan outlines the procedures for resuming critical business operations after a disruption. This plan should include the identification of essential personnel, critical business functions, and procedures for returning to normal operations.
  7. Communication plan: A communication plan outlines the communication protocols during a crisis situation. This plan should specify the channels of communication, the audience, and the message content.
  8. Training and awareness: Training and awareness programs should be developed to ensure employees are aware of the business continuity plan, their roles and responsibilities, and the procedures to follow during a crisis situation.
  9. Testing and updating: Regular testing and updating of the business continuity plan are essential to ensure its effectiveness and relevance. This process should include testing of different scenarios, updating of procedures and protocols, and ensuring that all employees are aware of any changes made.
  10. Vendor and supplier management: Vendor and supplier management should be included in the business continuity plan to ensure the organization can continue its critical operations in the event of a supplier or vendor disruption. This plan should include identifying critical vendors and suppliers, alternative sources, and communication protocols.
  11. Insurance coverage: Insurance coverage is an essential component of a business continuity plan. This coverage should be reviewed regularly to ensure that it provides adequate coverage for potential risks.
  12. Recordkeeping: Recordkeeping is essential to demonstrate compliance with legal and regulatory requirements, track progress, and identify areas for improvement. This process should include documenting the risk assessment, response plans, testing and updating, and training and awareness programs.

  1.  

Conclusion:

Business continuity planning is a critical process that requires the identification of potential risks, the development of comprehensive response plans, and regular testing and updating.

Effective business continuity planning can mitigate the negative impacts of unexpected events on business operations, reputation, and the bottom line.

Organisations should prioritize the development and implementation of a business continuity plan to ensure resilience and continuity in the face of adversity.

 

By following best practices, organizations can ensure that their business continuity plan is effective and relevant, enabling them to maintain critical operations during disruptions.

Once prepared read our article on table top exercises to run through the plan.

 

Business Continuity plans in the Calling Tree mobile App

Why having your Business Continuity Plans in our mobile app is a game changer

Business Continuity plans in the Calling Tree mobile App

Documents in your pocket – in hand, in time.

Not just an emergency communications app, the Calling Tree Mobile App for business continuity lets you distribute relevant plans and documents to the staff who need them in a crisis. Not many people leave the house without their mobile phone so you have the best chance the documents are accessible wherever your staff may find themselves when a disaster strikes.

 

 

 

Integrating business continuity plans into the Calling Tree mobile app can greatly enhance an organization’s ability to respond to and recover from disruptions. By ensuring easy access, real-time communication, and efficient decision-making, our mobile app can help minimize the impact of a crisis on your company’s operations.

 

 

Having business continuity plans on a mobile phone is a great idea for several reasons:

 

    1. Accessibility: Mobile phones are usually carried by individuals at all times, making the continuity plan easily accessible in the event of an emergency. This means that key personnel can quickly reference and implement the plan without having to search for a hard copy or wait for access to a computer.

    2. Real-time updates: Mobile phones can receive real-time updates and push notifications, allowing for changes to be made to the continuity plan and immediately communicated to all relevant stakeholders. This ensures that everyone stays informed of the latest developments and any adjustments to the plan.

    3. Enhanced communication: Mobile phones facilitate communication through various channels, such as calls, text messages, emails, and instant messaging apps. This allows for quick and efficient communication between team members during a crisis, ensuring that everyone is on the same page and can coordinate their efforts effectively.

    4. Cloud-based storage: By storing the business continuity plan on a mobile phone, you can take advantage of cloud-based storage solutions. This ensures that your plan is securely backed up and can be accessed from multiple devices. In the event that a team member loses or damages their phone, they can still access the plan from another device.

    5. Integration with other apps and tools: Mobile phones can support the integration of various apps and tools that can assist with business continuity planning and execution. For example, video conferencing apps can facilitate remote meetings, project management tools can help keep tasks organized, and file-sharing apps can enable the quick distribution of important documents.

    6. Speed and convenience: Mobile phones are designed for quick and convenient use. By having a business continuity plan on a mobile phone, users can rapidly access and implement the plan, which can be crucial during time-sensitive emergencies.

    7. Faster decision-making: With all critical information readily available in our mobile app, decision-makers can quickly assess the situation and make informed decisions, helping to minimize disruptions and reduce downtime.

    8. Increased preparedness: By integrating business continuity plans into the Calling Tree mobile app, organizations can ensure that employees are more aware of the plan and their responsibilities. This can result in better preparedness and faster response when a crisis occurs.

    9. Regular updates: Every time the app is launched a background check for new or updated information reflects any changes in the business continuity plans in the app, ensuring that employees always have access to the most current information.

    10. Integration with other functions: The Calling Tree mobile app is of course integrated with other functions like emergency notifications and other communication tools, creating a comprehensive and efficient response system.

    11. Employee training: The mobile app can be used as a training tool for employees to familiarize themselves with the business continuity plan, ensuring they are better prepared for potential disruptions. Get familiar with the Business Continuity Plans and other documents while everything is calm so the documents are not being read for the first time when really needed.

    12. Cost-effective: A calling tree mobile app can be a cost-effective way to manage business continuity plans, reducing the need for physical copies of the plan and minimizing the costs associated with traditional communication channels. How do you ensure paper copies are still in existence, up to date and not lost – with personal details included in many there is a risk of information leakage with untracked paper copies.

    13. Centralized data management: The Calling Tree mobile app can serve as a centralized platform for managing all aspects of a business continuity plan, including calling tree structures, contact information, and incident reporting.

    14. Easy access and distribution: An intuitive mobile app ensures that essential information about the business continuity plan is easily accessible to all relevant employees, stakeholders, and partners. In case of an emergency, they can quickly access the plan through their mobile devices.
 

To summarise, having a business continuity plan on a mobile phone offers increased accessibility, real-time updates, enhanced communication, cloud-based storage, integration with other tools, and overall speed and convenience. 

 

These features can help organizations respond to emergencies more effectively, minimizing downtime and ensuring a swift return to normal operations.

business continuity tabletop excercise

Top 20 reasons why Business Continuity tabletop exercises are a great idea

business continuity tabletop excercise

What is a Tabletop Exercise?

 

Tabletop exercises are not just simulations of potential crisis situations, they allow businesses to test their emergency response plans and procedures in a safe environment.  They are good for testing the procedures, running order, even timings of your recovery plans.

Once completed, ensure your plans are updated and re-distributed – one neat way to do this is through the Documents feature of the Calling Tree solution.

Here are what we consider the 20 top benefits of tabletop exercises for business continuity:

  1. Identify gaps: Tabletop exercises can help businesses identify gaps in their emergency response plans and procedures, allowing them to address these gaps before a real crisis occurs.
  2. Test plans: Tabletop exercises allow businesses to test their emergency response plans and procedures in a safe, controlled environment.
  3. Improve response time: Tabletop exercises can help businesses improve their response time during a crisis by identifying areas where response times can be improved.
  4. Build teamwork: Tabletop exercises can help build teamwork and collaboration among employees, allowing them to work together more effectively during a crisis.
  5. Enhance communication: Tabletop exercises can help businesses enhance communication between different departments and stakeholders, allowing for a more coordinated response during a crisis.
  6. Reduce downtime: Tabletop exercises can help businesses reduce downtime during a crisis by identifying ways to quickly restore critical systems and processes.
  7. Increase preparedness: Tabletop exercises can help increase preparedness among employees by providing them with the knowledge and skills needed to respond to a crisis.
  8. Reduce costs: Tabletop exercises can help businesses reduce the costs associated with a crisis by identifying ways to minimize the impact of the crisis.
  9. Enhance decision-making: Tabletop exercises can help enhance decision-making by allowing employees to practice making decisions in a simulated crisis scenario.
  10. Increase confidence: Tabletop exercises can help increase employee confidence in their ability to respond to a crisis by providing them with hands-on experience.
  11. Test new technologies: Tabletop exercises can provide a platform to test new technologies that can improve response times and reduce the impact of a crisis.
  12. Identify vulnerabilities: Tabletop exercises can help businesses identify vulnerabilities in their systems and processes, allowing them to address these vulnerabilities before a crisis occurs.
  13. Train new employees: Tabletop exercises can be used to train new employees on emergency response procedures, allowing them to quickly integrate into the team during a crisis.
  14. Validate plans: Tabletop exercises can be used to validate existing emergency response plans and procedures, ensuring that they are effective and up-to-date.
  15. Improve stakeholder relations: Tabletop exercises can help businesses improve stakeholder relations by demonstrating their commitment to preparedness and response.
  16. Increase regulatory compliance: Tabletop exercises can help businesses increase regulatory compliance by identifying areas where compliance can be improved.
  17. Test assumptions: Tabletop exercises can be used to test assumptions about the effectiveness of emergency response plans and procedures.
  18. Enhance risk management: Tabletop exercises can help enhance risk management by identifying potential crisis scenarios and the associated risks.
  19. Develop contingency plans: Tabletop exercises can be used to develop contingency plans for potential crisis scenarios that have not yet occurred.
  20. Foster a culture of preparedness: Tabletop exercises can help foster a culture of preparedness within a business, ensuring that employees are always thinking about potential crisis scenarios and how to respond to them.

Thought of a number 21? Let us know in the comments.

CallingTree Emergency Notification tool

15 Reasons you should invest in an Emergency Communications tool

CallingTree Emergency Notification tool

Looking for why an Emergency Communications tool is a must have?

We’ve thought hard about the reasons our clients came to us initially and stick with us for years.  Here is our list of the top 15 reasons why you should use an emergency notification tool like the Calling Tree.

1 – Speed

Emergency notification tools can deliver messages instantly, allowing you to quickly inform a large number of people about an emergency.

2 – Reach

These tools can reach a large audience, including employees, customers, students, or residents in a specific area.

3 – Accuracy

By using an emergency communication app, you can ensure that your message is delivered accurately, without errors or confusion.

4 – Customisation

You can customize your message to include specific information relevant to the emergency, such as location, severity, and instructions.

5 – Reliability

Emergency notification tools are designed to be reliable, with redundant systems and backup power sources to ensure that messages are delivered even during power outages or other disruptions.

6 – Response tracking

The better notification tools allow you to track the response of your recipients, providing valuable information for emergency response planning and improving future communication.

7 – Integration

Many notification tools can be integrated with other emergency response systems, such as fire alarms or security alert systems.

8 – Multiple communication channels

Notification tools can deliver messages through multiple channels, including SMS, email, voice calls, and push notifications.

9 – Automation

You can set up automated messages to be sent in response to specific triggers, such as an earthquake or severe weather event.

10 – Staff-targeting

Deliver messages to specific staff with particular characteristics (area/office/department/role), allowing you to target your message to those who are most affected by the emergency.

11 – Compliance

Many industries, such as healthcare and education, have legal requirements for emergency notification systems.

12 – Reputation management

Using an emergency notification tool shows that you take the safety of your employees, customers, or residents seriously, which can improve your reputation and build trust.

13 – Cost-effective

Emergency notification tools can be more cost-effective than traditional methods, such as phone trees or mass mailings.

14 – Accessibility

Notification tools can provide accessibility options for people with disabilities, such as closed captioning or text-to-speech.

15 – Peace of mind

By using an emergency notification tool, you can have peace of mind knowing that you have taken steps to ensure the safety of your people in case of an emergency.

 

Number 13 is the key to most things, “Not as expensive as I had thought” is often the response to our pricing.  

 

Contact us for information and details and let us save you the headache of managing all this yourself.

Emergency Communications Cheap

WhatsApp Is it the ultimate free Emergency Notification tool?

Emergency Communications Cheap

Why are there so many paid options for Emergency Notification tools when WhatsApp is free to use?

 

 

Seems like a reasonable question – most streets or communities have a WhatsApp group; when the power is down at number 8 or the internet is down at number 10 (again?!) a WhatsApp alert is guaranteed within 5 minutes. 

It seems resilient to power, internet and common-sense outages at all hours.  This must translate into a great solution for Emergency Communications, right?

 

Let’s look at how to set WhatsApp up as an emergency communication tool.

 

  • Pick a group owner to create the group.  Someone must be the seed for the group, they can create the group, assign a relevant picture and invite members to join.
 
  • Add all the staff members.  After adding your immediate contacts (those in your phone book already), you then need to get the rest of the firm to join the group.  You can’t force someone to join, but you can invite them.  To invite directly, add their phone number to your address book and send an invitation directly from WhatsApp.  For mass invitations you can go into Administration and generate a QR code or an email link and send this to people you want to join.  When they click the link, they are members of your group.
 
  • Send messages to the group.  This is the easy part – go into the group, create a message, SEND TO ALL.
 
  • Track responses  Swipe left on your message and see who has read the message.
 

 

What could go wrong with Business Communications in WhatsApp?

 

 

Well – plenty really.  Here are a few nightmares waiting to happen:

 

  • Unwanted messages – People are amused by the strangest of things, Leslie in accounts gets an hilarious meme from their sister on a night out and thinks it’s so funny everyone should see it and shares on your emergency communication group.  This offends 30% of your staff who turn off notifications and one, who thinks it’s directed at them and raises an HR incident.
 
  • Who’s Who? – If someone is not in your contact list they appear as a number – from the picture everyone recognises them as CJ from HR and fills in their name – they are now a contact on everyone’s phone – for ever.
 
  • Banter – You don’t hold the board meeting in the pub because it’s not an appropriate environment.  Opening WhatsApp isn’t setting the scene for important communication – it is for most, countless threads of back-and-forth banter loosely disguised as a conversation in amongst which you are trying to alert people to a suspect package in the mail room.
 
  • Oversharing – It’s good to share, but that status image and single line of text will be visible to all your colleagues.  All manner of uses for the status image in WhatsApp not all of which should be shared unwittingly with the rest of the firm.
 
  • Leavers and joiners – Every time someone leaves the firm, you need to remove them from the WhatsApp group.  You can ask nicely that they delete all contacts they may have stored locally but there’s nothing to force this to happen.  Bad leavers with the personal details of their manager’s personal contact information are rarely a good mix.   Joiners on the other hand must be initiated into the group, thrown straight into a turmoil about what they are sharing what everyone else is sharing and what people are saying.
 
  • Lost phones – these are not going to be corporate devices running WhatsApp so are less likely to have anti-virus / anti-track and anti-malware software installed.  You cant even force an unlock PIN to be present on the device.  In the wrong hands that device has exposed all your staff to the wrong people.
 
  • Borrowed phones – Like lost phones, personal devices can be shared around family (Mum – can I play Roblox on your phone?) or when less aware picked up and mis-used by “friends” on a night out.  With no password protection WhatsApp is an easy click option open to misuse.
 
 

 

What features should a great Emergency Communication solution have?

 

 

  • Multi-Channel communication – Unlike WhatsApp you need a number of channels at your disposal for communication in a crisis – if something is THAT important there is going to be competition for the airwaves and bandwidth.  As a minimum have SMS and Land-line calls in your armoury, add Push notifications, email (it will get there eventually) and direct in-app messages for the complete package.
 
  • Segregation – You don’t need everybody in the firm to have the contact details of everybody else – unless it’s desk numbers which are usually published.  A great solution will allow you to segregate teams and people and restrict access to those that need to know.
 
  • Audit – Not just who sent what – even WhatsApp will reveal that information, but full details of who has accessed the system just for a browse, who edited the users, who sent which messages and to whom – and of those, who read and responded – full audit where personal data is being processed is vital.
 
  • Pre-written messages – Nobody can expect someone to think perfectly straight in a crisis – a good solution will allow you to pre-configure messages for every situation thought up in the calm light of a table-top drill with pre-filled distribution lists.  When the server room water leak detection system activates a single click should rouse the troops into action.
 
  • Security – WhatsApp hasn’t had a perfect history in this regard, given the size and volume of messages it’s done pretty well but there are some well documented cases of messages being shared inappropriately.  Your solution should be built with data protection at it’s centre, from database design through encryption to delivery and use.
 
  • Volume – Minimum throughput for messages should see the whole organisation alerted within 30 seconds of the message being sent out.  Why so fast?  If only half the team get the message then speculation will run like wild-fire through the  not-yet-received community.  Our minimum delivery rate is 1,200 per minute.
 
  • Reply options – You could invest in some very loud speakers and broadcast your message from the roof-tops if you didn’t care about listening to replies – alternatively your staff should be able to respond to messages (and for you to see the responses) whether that’s through “Press 1 to let us know you are OK”, or SMS reply of a smiley or a thumbs up, a simple entry in a compact web form or someone else checking in staff they have contacted.  All these options should be available, flexible and monitored.

     



Conclusion

 

For a small group, WhatsApp is a cheap option for communicating at small scale.  This works best when the members of the group know each-other in some way personally, respect boundaries and have a common understanding of the role of the WhatsApp group.

 

When the small group option is no-longer viable the benefits of bringing in the experts with a full Emergency Communication solution far outweigh the risks of you and your staff getting things wrong.  You don’t just buy security, reliability, range, throughput, availability and coverage – add pre-written messages, business continuity information, recovery site maps, resilience, two way communication and post incident reporting and you may have a good business case.  

 

The cost is not as much as you may think, messaging is cheap these days – contact us to discuss your options 🙂

 

 

 

Add Your Heading Text Here